Digiphrenia: Because technology enables us to be aware of and have control over multiple conceptual spaces simultaneously, our attention is increasingly divided. Whether we are “multi-tasking” at work or piloting drone strikes in Afghanistan from a suburban office park in Las Vegas, we are not in the present moment (in a zen sense) but actually in fragments between moments that happen to be occurring at the same time. The key to avoiding these dislocation, Rushkoff suggests, is to understand the difference between time as data flow (like a Twitter feed) and time as data storage (like a book.) Knowing when to be in “the now,” and when to insulate yourself from it can help you reclaim control of your time and attention.