Mr. Genachowski said tiered pricing, will “increase consumer choice and competition” and yield in “lower prices for people who consume less broadband.” Although, as Electronista notes, “he did not clarify what mechanism would drive prices down.”

Public interest groups have decried the potential impact broadband data caps will have on the market and innovation, not to mention the biases baked in the plans. Comcast, for example, counts Netflix video into its data plan, but lets its own XFinity service stream away.

 …“increase consumer choice and competition”… yeah, that’s exactly what will happen. I mean, except for how that’s not what’s going to happen, at all.