WIL WHEATON dot TUMBLR
…readers may click through your slideshow, but they’ll hate you a liiitttle bit more than they did when they got to the site. And I bet they’ll feel the same way about whatever advertiser was unlucky enough to get stuck on the page with some stupid thing that a reporter did with a little bit of hate in his heart and fingertips.

Atlantic reporter Alexis Madrigal, in a story called “The Pernicious Myth That Slideshows Drive ‘Traffic’”

(When pageviews are not unique - AllThingsD)

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